When Rakuten signed a sponsorship deal with FC Barcelona and followed it up with a sponsorship deal with NBA champions Golden State Warriors they became a household name.

But, who are Rakuten?

Rakuten (pronounced as Rack-Ten) is a Japanese e-commerce organization with multiple businesses within the global internet and tech space.

Rakuten currently employs 14,000 and boast of a $7.2 billion turnover and a healthy profit of $350 million.

Rakuten also claims to have 1 Billion registered members and they believe in the power of sports for reaching out to customers and have integrated sports investments into their marketing strategy with a focus on football, basketball, tennis, and baseball.

Following is an infographic highlighting Rakuten’s sports investments:

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Rakuten sports investments explained

by Nilesh Deshmukh time to read: 1 min