The moment P.V Sindhu won the silver medal in women’s Badminton singles she was destined to become a superstar in India. Her rise in World Badminton player rankings after her silver medal has made her a superstar in India’s male-dominated sports endorsement market.
P.V Sindhu ramped up her endorsements portfolio by swiftly signing nine brands ranging from e-commerce, banking, and consumer sector.
One of her biggest deals being the INR 8 Crore deal with Bank of Baroda is one of its kind deals. No female athlete in India had signed a deal of that scale.
Her endorsement deal with Gatorade is worth mentioning, as it’s her first International deal that put’s her in a special category with international sports stars like Usain Bolt and Lionel Messi.
“Sindhu is clearly the No 1 woman athlete in the country and among the top two-three sportsperson for India,” – Tuhin Mishra, MD and Co-Founder, Baseline Ventures.
Tuhin Mishra, has been instrumental in P.V’s rise to the top in sports endorsements in India. He has worked with his team to secure best deals and in the process changing the endorsement market in India.
Here is an infographic that shows P.V Sindhu’s achievement and how she has changed the way sports endorsements work for female sports stars in India