The sports broadcasting space in India is very crowded. Players like Star network, Sony-ESPN, Ten Sports, DD Sports will be facing competition from a new player soon. Early this year Discovery announced its foray into the sports telecast space in India with the launch of an all-new channel DSPORT.
The launch of DSPORT in India perfectly complements the wider strategy to provide fans with more live action across a plethora of sporting genres, the company said.
DSPORT will be knocking on the doors of the big boys of India’s sports telecast by setting a target of reaching out to 35 million households in India and have also shown their intent to compete with the big boys by entering the competition to bid for the new IPL broadcasting rights.
“Discovery has been entertaining Indian audiences for over two decades with a well-entrenched portfolio of unique content channels. We are excited to add yet another flagship brand to our growing offering with the launch of DSport, which is set to redefine sports entertainment.”
– Karan Bajaj, senior vice president and general manager, Discovery Networks Asia-Pacific
Discovery has a presence in India with science and other content and globally in the sports media space in Europe through its channel Eurosport.DSPORT has signed distribution deals with Hathway Cable & Datacom and a few other multi system operators in IndiaClick To Tweet
India is one of their first international markets to roll out DSPORT and they have planned to show really interesting content giving Indian sports consumers a complete package of multiple sports ranging from Chinese Super League (Football), MLS (Football), Brazilian League (Football), British Open (Golf) and other sports including cycling and cricket.
Here is everything you need to know about DSPORT
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