This week was a very active week in the business of sports.

Here are our Top 10 best of global sports marketing news:

1. ESPN has been facing a drop in cable television subscription but they have managed to overcome the problem by ramping up their digital assets and now they have taken it a step ahead by producing fan content for digital

2. Could this be a collaborative effort to oppose Donald Trump’s immigration policies? USA, Mexico and Canada’s football associations get together and propose a joint World Cup bid

3. How big is the Indian sports industry? This may leave you scratching your head

4. Anti Wenger protests have reached new heights, from WWE to IPL Wenger Out banners have become a sight, but have you ever wondered what it could mean for fan operated channels?👇

5. After achieving Olympic dreams and to a certain degree achieving global football domination China now focuses on mass participation sports

6. Content marketing in sports has become a big business and AEG has realised they need to join the global bandwagon, so what do they do? Yes, they get into the business of sports content by starting a new in-house department

7. Is Facebook the answer for reaching out to esports target audience?

8. IPL franchise Mumbai Indians join hands with UBER

9. No one would have ever imagined this but the next Milan derby will be Dragon v Tiger after AC Milan was acquired by a Chinese consortium

10. IPL recently kicked off it’s 10th season with speculations that they will struggle to get telecast audience. The skeptics were proved wrong when IPL reached 187 million viewership mark in 3 games😮

And finally,

FC Business – Football industry’s leading magazine celebrated their 100th issue with some incredible stories and list of influencers and its free to read!



Sports Marketing Roundup – Week 15 2017

by Nilesh Deshmukh time to read: 3 min