This week in sports marketing was all about news from India.

Following are the best of global sports business news from India and the rest of the world:

1. Only if costs for the subscription to watch Premier League matches could be affordable!


2. Mumbai recently hosted Powerboat P1 racing and top British journalist gives his assessment of the event in India


3. ECB announce a new kit sponsorship deal with Boston-based New Balance ending their long-term partnership with Adidas


4. Amazon acquired streaming rights for Thursday Night Football (NFL) replacing Twitter


5. Nike Golf president on the company’s commitment to golf


6. Great news but Barcelona pushed the envelope a tad bit too much!


7. IPL 10 is here and here is a full low down on how the teams have got on with sponsorships


8. London Stadium is about to be renamed in a £20m/ year naming rights deal


9. IPL 9 winners Sunrisers staring at a sponsorship from paint makers Nerolac


10. Major League Baseball goes into expansion mode, enter India with a content partnership with VEQTA


And finally,

A Brazilian football team has found an innovative way to advertise product prices on their tshirts.




Sports Marketing Roundup – Week 14 2017

by Nilesh Deshmukh time to read: 2 min