This week in sports marketing was all about the new Major League Baseball season and all the marketing hype around it.

Here are our top sports marketing news from global sports business:

  1. La Liga has shown yet again their desire to promote their brand in India by involving Spain’s top badminton player in a cross-sport promotion

2. Formula One will explore more digital opportunities with a focus on pay-television rights

3. China loves sports. They have shown their appetite for sports tourism by buying $25 million worth hospitality packages for FIFA World Cup 2018

4. The endorsement superstar is back, David Beckham is back and has landed a deal with AIA

5. Great news for Arsenal! They have bagged a partnership deal with a leading Chinese technology, content and services provider BNN Technology

6. ECB seems to have learned valuable lessons from IPL and Big Bash and have decided to go down the franchise route and launch a new Twenty20 league format

7. Nike took its promotional strategy out of the world (well literally) by sending it’s latest shoe in space

8. PIRACY ALERT in China? Sounds ironic but it’s true

9. The race for sleeve sponsorship’s in Premier League is heating up. Just as Manchester City announce their sponsorship deal, reports of their cross-town rivals Manchester United valuing their sleeve sponsorship 5 million over and above what their rivals closed have started appearing……that too in GQ India! Really?

10. The FA will soon be in market for a new sponsor as their current sponsor Vauxhall will cut sponsorship ties with England and other home nation football bodies

And Finally,

Major League Baseball season is around the corner and they are on a licensee signing spree starting with:

  1. Nathan’s Hot Dogs – What’s a baseball game without hot dogs?

2. MLB also signed a deal with back pack company Herschel Supply to create a limited edition range of back packs with logo’s of all the 30 clubs

3. They also signed a licensing deal with Jessica Alba’s The Honest Company to create diapers with MLB team logos. Pretty cute, huh?


StubHub has tied up with 29/30 teams. I wonder if this a central deal? If they manage to get Red Sox to agree on a deal, this will be the most maverick of licensing deals

Let’s play ball!



Sports Marketing Roundup – Week 13 2017

by Nilesh Deshmukh time to read: 3 min