The biggest story this week was Gatorade signing Indian badminton star PV Sindhu as their brand ambassador in India. Here are the best of global sports marketing news this week.


1.Snapchat adds another feather to their rapidly growing sport & music festival strategy by signing a multi-year deal with AFL.

2. Rumour has it that City football group are in talks with about a possible acquisition of an Uruguayan football club. This will expand their portfolio to south America. But, have you ever wondered why Manchester City FC want to expand their brand globally? Read more here

3. ECB launch their grassroots cricket initiative and aim to get 50000 kids to be a part of the initiative.ECB seem to be serious about becoming a powerful Cricketing board.

4. Meanwhile, in ICC there has been movements at the top level with Ankush Khanna being appointed as the new CFO.

5. Will Georgia become the 7th nation to join the Rugby Union? We certainly hope so! This will be the best reward for Georgia’s effort in promoting Rugby in their country.

6. IMG is on an upswing in adding sports properties to their portfolio post WME buyout.They have now added Horse racing to their in-ship and in-flight channel Sport24.

7. AFF set to expand Suzuki Cup participation from 8 teams to 10 teams

8. La Liga expand their presence to Singapore under their ambitious global expansion strategy

9. French football club Olympique de Marseille has signed a kit partnership with Puma

10. Some great news from India – Gatorade has signed ace female shuttler PV Sindhu as their brand ambassador. She will join the elite group of athletes like Usain Bolt, Dwyane Wade and Lionel Messi.

And Finally,

Donald Trump’s travel ban has sparked fear amongst international athletes playing in leagues in the US. here is one such story


Sports Marketing Roundup – Week 12 2017

by Nilesh Deshmukh time to read: 3 min