Here are the best sports marketing news in our weekly sports marketing roundup:

1. March madness the most popular college sports season is on in the USA and this year they are taking it to a new level with the introduction of featuring Live games in VR.

2. Facebook strengthens its sports partnership portfolio in USA with Univision live streaming MLS games on its FB Live platform.

3. If statistics is what you dig, look no further. Dutch startup Dash Tag has raised $800K to create FIFA style player stats.

4. French rugby union sides Racing and Stade Francais have agreed to merge to create Paris super-club from next season. (Latest news suggest that this merger has been called off)

5. F1 franchise Force India shocked their global fans by chamging their car colour to PINK! But there is a reason behind the decision.

6. International Cricket Committee chairman Sashank Manohar resigned from his position citing personal reasons, leading to questions about India losing its share of voice in the International cricketing community. Is it so?

7. India’s ongoing effort to build a footballing legacy through the FIFA U17 World Cup experienced yet another boost with India’s leading two wheel manufacturer Hero Moto Corp announced their support for the biggest football event in India.

8. IMG took another bold step in the dominating the world of eSports by launching their own digital eSports platform Boomeo.

9. Tag Heuer has added spanish mid field general Andreas Iniesta to their impressive roster of global footballing icons to their ‘Don’t crack under pressure’ campaign.

10. The Chinese leg of International Champions Cup , the pre season football cup has become a serious business having attracted 6 new sponsors.

11. Modern Times Group, the multi-territory commercial and pay-television broadcaster, has continued its transformation effort by selling off its free-to-air television, pay-television, digital and radio businesses in the Baltic region to US private equity investment firm Providence Equity Partners.The estimated value of the business being pegged at €115m ($121.8m).

And finally,

Red Bull is back with some more crazy stunts. Watch the Redbull Air force pull off some death defying, mind boggling stunts in the video

Sports Marketing Roundup – Week 11 2017

by Nilesh Deshmukh time to read: 3 min