This week’s Sports Marketing Roundup features:

1. In a very interesting switch of player name identity the Swedish women’s football team did something really unique

2. Real Madrid expanded its global reach with a sponsorship deal with Caixa Bank

3. Chelsea fc finally got the nod to build their new state of the art stadium in West London

4. BCCI signed arguably the biggest sponsorship deal in their history with Chinese smart phone manufacturer Oppo

5. Adidas announced healthy trade numbers and set themselves a massive target to achieve in the coming years

6. Lyon has taken a unique approach to promoting their brand in china via eSports

7. FIBA and Nike get into a long term partnership

8. Football content site Dugout launched their mobile application

9. IPL will be broadcasted in Singapore thanks to Eleven picking up the telecast rights

And Finally,

Hyped up or is there value for brands who sponsor NBA teams? Akshay Khanna of the Sixers tells it all



Sports Marketing Roundup – Week 10 2017

by Nilesh Deshmukh time to read: 2 min