Sports marketing highlights this week cover news from F1 to Tokyo 2020 Olympic games.

1. We start the countdown with the top news this week with sad news that broke today. Manor Racing F1 has folded after a struggle to find a new buyer. Manor Racing F1 has come a long way but after a long struggle the curtains have closed on the team.

2. NBA has broken away from MLS, NFL and NHL to allow sponsorship on jerseys and Boston Celtics could be the first NBA franchise to sport a sponsor on their jersey, with General Electrics teaming up with them.

3. Premier League has found a partner in Cadbury. The partnership starts next season and they will run a campaign titled ‘Joy of Football’. Two iconic British brand coming together. Watch this space for more on the partnership.

4. Major League Soccer’s popularity in Canada lands them a  landmark new TV deal with TSN Sports.

5. Pressure grows on Australia and New Zealand governments to ban alcohol ads and sponsorships.

6. Kerala Blasters find themselves ranked in the Global Digital Football Benchmark – First Indian team in the Top 60.

7. Superbowl mania is here, so are the customary (senseless) adverts which tend to consume advertisers and NFL fans alike. Here are the top adverts for you to see and comment.

 8. India gets into the eSports scene with Ronnie Screwvala making the investment.

And Finally,

Goku named ambassador of Tokyo 2020 Olympics!!!

 

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Week 04 2017- Sports Marketing Roundup

by Nilesh Deshmukh time to read: 2 min