Indian Premier League viewers may see new broadcaster from 2018 after BCCI decided to ignore the current broadcast rights holder first right to refusal and announced a competitive bid process which will close on the 20th October 2016.
So far the tender document has been picked up by 16 parties including the current rights holders Sony Pictures Network and Star Sports. A lot has been said in the media about these two getting in a two-way race to win the rights to broadcast IPL from 2018 – 2027.
It is also confirmed that there will be a bidding process for the Internet and mobile rights. Amazon India, Times Internet and Jio have picked up tenders for digital rights. Currently, Novi Digital Entertainment Pvt. Ltd, a unit of Star India, hold the digital rights till 2017.
There are rumours that Star will go for the third type of category a bundled deal which will give them 100% control to air IPL seasons on television and the internet.
The infographic in the article outlines the status of the bid with information about bidders for TV and internet rights with bidders from India and international territories.
Before we get to the infographic, I wanted to revisit the facts about the first IPL broadcast deal.
Timeline Indian Premier League
2008 – Singapore-based World Sports Group (WSG) bagged the IPL rights for 10 years paying $918 million.
2009 – WSG contract was replaced when Sony group, through Multi Screen Media Pvt Ltd., paid $1.63 billion for nine-year broadcasting rights.
2015 – Novi Digital Entertainment, a Star TV network company won a three-way bid defeating MSM and Times Internet paying a whopping INR 302 Crores (USD 48.5 Million).
It is estimated by BCCI sources that IPL media rights for television for ten years (2018-2027), and digital and worldwide rights (2018-2022) could fetch over $5 billion.
SONY Pictures Network will try and match Star TV in their proposed bid. Having said that, I reckon Star TV will win the TV and Internet rights and consolidate their status of market leaders in sports content providers in India. Read my article on Star sports and their plans to become India’s best in sports broadcasting.