The latest ally in competitive gaming’s fight for mainstream awareness just might be marketers. At an intimate, invite-only gathering this week at an exclusive seaside resort, executives from corporations like AT&T, State Farm and McDonald’s were looking to electronic sports to potentially capture new consumers. While esports now regularly draws tens of millions of spectators both online and in person, the genre continues to battle for broader recognition in North America.

Read full story here 

E-Sports Enticing To Reach Millennials

by Nilesh Deshmukh time to read: <1 min