Star has made no secret of the fact that it is in the process of pumping in Rs 20,000 crore over the next few years for acquiring and developing a wide spectrum of live cricket and other sports programmes.
Their aggressive push over the years has propelled Star India to the status of the country’s largest media and entertainment (M&E) company. It has now convincingly moved ahead of Bennett, Coleman & Co. (the Times Group), with a turnover close to $1.2 billion, or approximately Rs 7,200 crore, in financial year 2014.
Expert analysis suggest that star will break even by FY 2018, and Star will be delivering a profit of $1 billion by 2020.
The infographic below shows how Star Sports has grown and their strategy to own the sports space in India.