Star has made no secret of the fact that it is in the process of pumping in Rs 20,000 crore over the next few years for acquiring and developing a wide spectrum of live cricket and other sports programmes.

Their aggressive push over the years has propelled Star India to the status of the country’s largest media and entertainment (M&E) company. It has now convincingly moved ahead of Bennett, Coleman & Co. (the Times Group), with a turnover close to $1.2 billion, or approximately Rs 7,200 crore, in financial year 2014.

Expert analysis suggest that star will break even by FY 2018, and Star will be delivering a profit of $1 billion by 2020.

The infographic below shows how Star Sports has grown and their strategy to own the sports space in India.


star sports agressive growth




Why Star Sports is the future of sports broadcasting in India

by Nilesh Deshmukh time to read: 1 min