IEG recently released their report on sports sponsorships in USA and global and following were key highlights of the report

  • PEPSICO remain the highest sports sponsorship spenders in USA
  • Followed by Coca Cola and Nike
  • Nike are the highest sponsorship spenders in the world
  • Followed by Adidas and Coca Cola making the top 3
  • 8 out of the 10 big spenders in USA are in the top 10spenders in the world

Below is an infographic that represents the report released by IEG.


sports sponsorship spends 2013



Sports sponsorship spend report USA and Global 2013-14

by Nilesh Deshmukh time to read: <1 min