IEG recently released their report on sports sponsorships in USA and global and following were key highlights of the report
- PEPSICO remain the highest sports sponsorship spenders in USA
- Followed by Coca Cola and Nike
- Nike are the highest sponsorship spenders in the world
- Followed by Adidas and Coca Cola making the top 3
- 8 out of the 10 big spenders in USA are in the top 10spenders in the world
Below is an infographic that represents the report released by IEG.