Indian Premier League T20 cricket may have slipped in TV ratings as compared to the first few editions but it’s popularity on social networks doesn’t seem to slow down at all. All IPL franchises experienced steady growth in fan following across social networks.
Facebook and Twitter have been the fastest growing social networks where as Google + shows eccentric numbers and teams have taken to Instagram and Pinterest but do not match the mighty following they enjoy on Facebook.
Some interesting facts from franchise social network presence
1. Facebook most popular social network – All teams have 1 million plus likes on their pages.
2. All teams have Facebook applications providing wide variety of options to fans to engage with the team.
3. Chennai Super Kings are the leaders when it comes to twitter followers.
4. Royal Challengers Bangalore lead the race in Youtube subscriptions and churn out interesting content which has high accumulated viewership. I will write an elaborate blog on how teams are using Youtube in the near future, before IPL 7 ends.
5. Chennai Super Kings and Rajasthan Royals do not have presence on Google+
6. Instagram seems to be a trending social network and possibly fastest growing social network. Watch this space.
7. However Chennai Super Kings, Delhi Daredevils and Sunrisers Hyderabad are not on Instagram.
8. Royal Challengers Bangalore and Kolkata Knight Riders are the only teams on Pinterest with very low following. Pinterest can be best avoided.
Social networks like Vine and Snapchat are trending world wide and due to its short recorded video capability both these social networks are attractive for fan engagement. Sports leagues from the west are using them to best possible manner to share with fans content/experiences that they can never imagine like walking down the tunnel pre match or dressing room celebrations, warm ups etc. bringing fans closer to teams.